Terrible. Just terrible. Lego will be closing its doors on January 31st 2012. Despite the game having a reasonable player base of 2 million players, the customers just didn’t seem to want to fork over their money. I thought most children had credit cards these days.
“The LEGO Universe team can take pride in having developed and launched a great LEGO experience that many players will miss,” said Jesper Vilstrup, Vice President, LEGO Universe. “Right now, we have almost 2 million players in LEGO Universe, and we get extremely positive feedback from players. In spite of very positive player feedback and a large number of players in the free play zone, it has not been possible to convert a satisfactory number of players to paying subscribers. It has thereforebeen decided to close the game as of January 31, 2012.
The worst part is as a result, the entire team is being let go. This affects 115 employees, including the ‘Play Well Studios’ in Louisville, Colorado
As a consequence of the closure, the LEGO Universe staff has today been informed that the ‘Play Well Studios’ in Louisville, Colorado and the game’s marketing function in Billund, Denmark will be closed. This will affect 115 employees. All affected employees will be offered assistance in finding new jobs inside or outside the LEGO Group.
“The development of our digital offerings continues to be a very important element in our strategy,” said Mads Nipper, Executive Vice President, LEGO Group. “We have more than 20 million visitors onwww.LEGO.com every month, and LEGO video games are among the bestselling children’s video games with sales of more than 60 million units in the last five years. Through our experience developing and running LEGO Universe, we have gained a lot of valuable insights, and we have a very strong foundation for future development in the digital area.”
Yes, insight is exactly what I need when I’m paying for my children’s food and clothing.
Press Release Down Below:
Hello Adventurer, today we are very sad to announce that LEGO Universe will be closing on January 31, 2012. This was a very difficult decision to make, but unfortunately LEGO Universe has not been able to attract the number of members needed to keep the game open.
We are thankful to have had the opportunity to share this adventure wiith an amazing community of players. We hope you will continue to enjoy LEGO Universe for the last few months. As a thank you, if you are a paying subscriber on December 31, 2011, we will provide you the full game for the final month for free.
Again, we want to thank the fantastic community of players who made LEGO Universe such a vibrant, fun and creative experience.
The LEGO Universe Team