At a recent conference held by the Interactive Software Federation of Europe, Electronic Arts’ Director of E-Commerce John Burns stated that he anticipates a dramatic increase in revenue from online gaming:
“Not only is gaming a significant industry in size now but online gaming is an important step for us as an industry,” he explained. “Many people play online games and it is not just confined to a hard-core of gamers, it is very broad and widespread. There are many people playing online games of all ages, male and female.”
With a reported 100 million online gamers globally, online gaming will become a key revenue generator for many a publisher of online titles, massively multiplayers included. European-based revenues are, according to Burns, also expected to make significant growth:
“European broadband penetration is growing, from 2006 at around 35 per cent to over 45 per cent by 2012,” he said. “Household penetration of broadband is also exponential – and we are looking at that growing in Europe from 40 per cent now to over 60 per cent in 2012.
“Not only is online significant in scope now, but it is accelerating. We are only at the beginning of this curve – and we are also only at the beginning of this curve as far as consumers go. The projected spend of online gamers by 2010 is $4.4bn [£2.18bn].”