http://technology.timesonline.co.uk/tol/news/tech_and_web/gadgets_and_gaming/article2048274.ece
John Riccitiello, the chief executive of Electronic Arts, which publishes The Sims and will also release the official Harry Potter and the Order of the Phoenix game, said that many of today’s games lacked innovation, and that the formula of releasing sequels needed to change or audiences would drift away.
Next up: Flying pigs, Hell freezing over, EA releasing a good MMO.
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