A new report from Today’s Gamers International Survey, which collects information about gamers’ online spending, reveals the spending in MMOs in the US and in some of the European countries. According to the report, Americans spent £2.5 billion (appr. $3.8 billion USD) on MMOGs in 2009.
The same report puts British spending to £195 million, well ahead of France and Germany, each with £145 million and £165 million respective.
“Free to play” versus “Pay to play”The majority of the British MMO players do not ‘pay to play’ but still a significant share of 38% does. It shows that MMO games are being accepted as a type of game worth paying for. Of the hundreds of MMO games in the market, only a few require payment up-front, mainly by selling software to be installed on the PC. Brits spent approximately £25M on this, split up into boxed products and online downloads. £95M is spent on monthly or annual subscriptions. Many free-to-play MMOs rely on selling in-game virtual items using direct micro-transactions or a virtual currency approach, grossing another £75M in revenues.
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